This session will give atendees actionable tactics they can implement immediately to get their website ranked higher in search engine results and dominate the first page of search results.  Participants will learn how to use keywords effectively with Twitter, Linked-In, Youtube, Facebook, and their own company website to increase your rankings.  
The audience will gain strategies, tactics, tools and tips to optimize their social media marketing efforts in conjunction with their website. Social media marketing, just like a website, can be so much more than just an online brochure. Optimizing their social media correctly, using free and low-cost tools and Heather’s strategies, website owners can dominate the first page of search engine results. This is extremely important because if businesses are not on the first page of search results, they do not exist on the Internet.  These strategies will insert them in the optimal phase of the their target consumers’ searches and will drive more qualified, buying traffic to their site.